Reframing competitive employee experience

Adapt the employee experience to the new shape of work and rapidly evolving employee expectations. 

It’s time to reframe the employee experience

Employee experience was already a trending topic before the pandemic.

However, the pandemic caused people to rethink their priorities and has brought organisations and people closer together. The three over-arching aspects of employee experience — employee expectations, the environment and moments that occur in an employee’s journey — have not changed, but the pandemic brought new questions into focus:

  • How to make flex working work
  • How to hire, onboard and manage/coach employees with a dispersed or virtual workplace
  • How to work, collaborate and communicate in distributed or virtual networks
  • How to move from offering well-being policies to actively partnering with employees in their health and wellness
  • How to create a frictionless digital work environment to ensure new technology supports work rather than hindering it — and that people enjoy interacting with the technology
Managing the employee experience just got more nuanced. In an increasingly employee-centric market and a world offering highly personalised experiences, more and more people want to tailor their own work and craft schedules that work for them.

People no longer want to work for a company; they want to work with them. This signals an urgent need to differentiate the employee experience to attract and retain top talent — 85% of companies are co-creating employee experiences with their people (GTT 2022).

Co-creation is an important aspect as employees’ work-related needs and desires vary based on their:

  • Gender
  • Generation
  • Job level
  • Caregiving status

And their needs and experience are not constant; shifting as different parts of an employee’s life change — work, personal, financial, and health and well-being. Considering the whole person and dynamically adjusting to employee needs requires a strategic yet nuanced approach. It also requires gaining actionable insights on an ongoing basis, at the right time. This is just one key dimension to building a stronger workforce and a human-centred, technology-enabled, consumer-grade employee experience.

The employee experience rests between environmental factors such as culture, people and leaders, programmes and processes, work, and technology AND events such as life events, career events, and organisation events.

How can you create a personalised employee experience that people crave?